Mangrove forests produce ecosystem services benefitting human beings such as protection from tsunamis, abrasion, carbon sequestration; a place for fish nesting; and also for recreational purposes. However, the values of mangrove forests including their recreational value are often ignored. Several mangrove forests have been converted to other uses that commonly produce a more marketable product such as shrimp farming. Resultantly, loss of mangrove forests could lead to massive economic losses for the surrounding community once a disaster such as tsunami occurs. This paper analyzes the recreational value of mangrove forests and estimate the determinant of tourists’ willingness-to-pay (WTP) for mangrove conservation. A mangrove forest in West Lombok Indonesia was chosen for the case study. Travel cost method was employed to capture the mangrove recreational value. A logit regression model was run to estimate the determinant of tourist’ WTP for mangrove conservation. The findings depict that an average recreational value of mangrove forest as much as IDR 1,269,950 (USD 87.58) per visitor per year. The tourists’ income, age, and distance of mangrove forest from home are significantly influencing their WTP for mangrove forest conservation. This paper has recommended that related policy makers improve tourism facilities to attract more visitors.