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      • 03. DISSERTATIONS AND THESIS
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      • Department of Communication Science
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Social and Political Science
      • Department of Communication Science
      • View Item
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      AKTIVITAS PROMOSI GRIYA SEHAT LANSIA DALAM MEMPERKENALKAN PROGRAM PRAKTISIA 2010 PADA MANUSIA LANJUT USIA DI YOGYAKARTA

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      BAB I (559.4Kb)
      BAB II (370.2Kb)
      BAB III (1.187Mb)
      BAB IV (34.86Kb)
      DAFTAR PUSTAKA (49.03Kb)
      Date
      2010-12-15
      Author
      VIRHANIA, WINDA EKA
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      Abstract
      Aktivitas promosi oleh Griya Sehat Lansia dalam memperkenalkan program praktisia memfokuskan pada personal selling. Adapun kegiatannya meliputi seminar, roadshow, door to door. Promosi ini sesuai artinya promosi yang dilakukan mencari pembeli langsung ke target audiens karena dalam kegiatan ini Griya Sehat Lansia mendatangi peguyuban-paguyuban dan puskesmas di wilayah kelurahan DIY sehingga Griya Sehat Lansia dapat dengan mudah berpromosi terhadap segmen yang dituju.
      URI
      http://repository.umy.ac.id/handle/123456789/6260
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      • Department of Communication Science

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