Indonesian adversiting society define advertising as any form of message about a product that is delivered through the media, including print media. There is guidance for advertising in the print media, especially magazines. Installation of display advertising must comply the articles regulated by Etika Pariwara Indonesia (EPI). This study attempts to reveal the frequency of infringement of EPI in display advertising on alternative medicine in Mystery magazine 5th March – 20th December 2015 edition. This study aims to identify and describe quantitatively the types of infringement EPI and to provide information extensively to the public or society on advertising that does not comply with EPI. The research method in this thesis using content analysis method with techniques to collect data and to analyze the content in the text. After analysis, the results from this study is that the display advertising on alternative medicine in Mystery magazine 5th March – 20 December 2015 Edition 2015, there are still many advertising infringement such as the use of the phrase, exaggeration curing impression. Beside that, researcher also see the limitations of institution or gevernment in responding to infringements that happen to the advertising in Indonesia.