The emergence of indie label in Yogyakarta requires that musician to produce and sell the works - his use of production patterns that are self-realesed without the intervention of big major label record company. It is a major challenge for the band FSTVLST to be able to maintain the band in the competition. The purpose of this study was to determine the marketing communication strategy undertaken by the band's management FSTVLST as a new band in the indie music industry competition in Yogyakarta. The method used in this research is descriptive research method that depicts or describes the marketing communication strategy undertaken FSTVLST band in the indie music industry competition in Yogyakarta period 2014 - 2015. Data were collected through interviews with informants and documentation. The analysis technique used is the technique of data analysis model of Miles and Huberman, this analysis technique consists of four components, namely data collection, data reduction, data presentation and conclusion. The results showed that marketing communication strategy undertaken by FSTVLST band is going through the stages of preparation is done with SWOT analysis and in-depth analysis of the situation. There is also the analysis of marketing communication objectives and analysis of Integrated Marketing Communication using the formula Richard J. Semenik. Further analysis of the marketing mix consisting of 4Ps (Product, Price, Place and Promotion), followed by analysis of promotion mix. In this promotion mix FSTVLST band using publicity through print and online media. Advertising by creating posters, artbook, sticker and pamphlets. In carrying out this marketing communication FSTVLST also more use of internet marketing as a promotional medium, in addition to cheap and easy to use this medium is very effective to boost product sales. Personal selling is also done by FSTVLST by setting up a booth with a sales person, but it also is peddlers and kronjot hits performed kitsch music festivals. Furthermore, there is also a sales promotion conducted by holding a design contest FSTVLST artwork. Lastly there is the evaluation phase which makes the indicators of product sales as a sign of the success of marketing communication that has been done.