The high number of accidents occur every year concerns many people, not only in Indonesia, but also all over the world admits that every year the accidents cause many people die, and also take a lot of damages. Therefore, a proper safety system and campaign are needed to run the best procedure of campaign program of decade of actions for road safety that is held by Ditlantas Polda DIY. How is the best strategy in “Decade of Action for Road Safety” in 2011-2020 that is held by Ditlantas Polda DIY to minimize the number of accidents in 2015? A method used in this research was the qualitative approach. The researcher described and interpreted the data conducted by describing the real accurate condition and then set them down into this thesis by observing and interviewing the informants chose. The purpose of this method was to ease the way of describing and explaining the best campaign strategy in the program of decade of action for road safety that was held by Ditlantas Polda DIY. Besides, there were three important things in analyzing the data, they were; reducing the data, presenting the data, and making the conclusion. The researcher used the theory of the campaign strategy as the literature view. Based on the data cultivation conducted from this study, it was concluded that the campaign strategy of decade of action for road safety conducted by Ditlantas Polda DIY to minimize the number of accidents occurred in 2015 was based on Venus’ theory and done effectively. In addition, the media used by Ditlantas to socialize the campaign was appropriate, the selection of the objective for the socialization was precise, and the socialization gave the positive impact.