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      • 03. DISSERTATIONS AND THESIS
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      • Undergraduate Thesis
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      • Department of Communication Science
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Social and Political Science
      • Department of Communication Science
      • View Item
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      STRATEGI MARKETING PUBLIC RELATIONS RUMAH SAKIT HAPPY LAND MEDICAL CENTRE DALAM MEMPROMOSIKAN PRODUK LAYANAN KESEHATAN DAN FASILITAS MODERN

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      ABSTRAK (498.5Kb)
      BAB I (8.173Mb)
      BAB II (2.696Mb)
      BAB III (14.27Mb)
      BAB IV (5.640Mb)
      BAB V (1.103Mb)
      DAFTAR PUSTAKA (306.0Kb)
      JUDUL (1.274Mb)
      Date
      2010-11-20
      Author
      WIBOWO, SARWO EDDY
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      Abstract
      Seiring dengan semakin kompetitifnya persaingan dunia usaha rumah sakit di Yogyakarta, sebuah aspek pemasaran merupakan hal yang lazim dilakukan. Hal ini dikarenakan rumah sakit selain bersifat sosial dan kemanusiaan, disisi lain ingin mencapai profit. Penelitian ini dilakukan dengan tujuan mendeskripsikan Strategi Marketing Public Realtions RS Happy Land Medical Centre dalam mempromosikan Produk layanan kesehatan fasilitas modern.
      URI
      http://repository.umy.ac.id/handle/123456789/8386
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      • Department of Communication Science

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