This research aims to analyze the factors which affect people’s preference using cash transaction by case study on many students in 5 universities in Yogyakarta: Gadjah Mada University, State University of Yogyakarta, Islamic University of Indonesia, Sunan Kalijaga Islamic University, and Muhammadiyah University of Yogyakarta. The subject of this research is many students who used to have cash and non cash transaction. The amount of samples used in this reseach are 400 respondent which is picked using purposive sampling method. The analysis tool used in this research is Binary Logistic Regression. Based on the analysis that have been made the results are the controlling, tools availability, and average outcome in each transaction affect significantly to people’s preference using cash transaction, but information has no affection to people’s preference.