Browsing 10. STUDENT PAPERS by Subject "HARGA PREMIUM"
Now showing items 1-1 of 1
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FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI PRODUK KOSMETIK RAMAH LINKUNGAN DI YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016)This study aimed to analyze the influence of individual consequences, the environmental consequences, the price premium, affective ecology, ecological knowledge and environmental awareness on the intention to buy cosmetic ...