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PENGARUH FORMAT IKLAN KOMPARATIF DAN NON KOMPARATIF TERHADAP RESPON KOGNITIF DAN NIAT PERILAKU
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016)
This research aimed to analyze the influence of comparative advertisement format and non comparative toward cognitive responses and behavioral intentions. In this research, the writer chooses the participants who used ...