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PENGARUH CITRA DAN KEPERCAYAAN TERHADAP LOYALITAS MEREK WAROENG STEAK & SHAKE DI YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)
This research aims to know the empirical evidence regarding the influence of brand image on brand loyalty. Brand trust on brand loyalty. In addition, the influence of the brand image and brand trust on brand loyalty ...