Browsing by Subject "Product Quality Perception, Price Perception, and Advertising Attractiveness."
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PENGARUH PERSEPSI KUALITAS PRODUK, HARGA, DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SCOOPY
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-09-27)This study aims to analyze the effect of perceptions of product quality, price perceptions, and attractiveness of advertisements on purchasing decisions of Honda Scoopy motorbikes in the people of Yogyakarta City. In this ...