This study aims to analyze the effect of perceptions of product quality, price perceptions, and attractiveness of advertisements on purchasing decisions of Honda Scoopy motorbikes in the people of Yogyakarta City. In this study the samples obtained were 114 respondents selected using the purposive sampling method with data collection techniques using a questionnaire. The analytical tool used is Multiple Linear Regression Analysis and using the validity test, reliability test, t test, F test, and the coefficient of determination, using the SPSS 21.0 application. Based on the analysis, it has been found that: (1) perception of product quality has a positive and significant effect on the purchase decision of Honda Scoopy. (2) price perception has a positive and significant influence on Honda Scoopy purchasing decisions. (3) the attractiveness of advertising has a positive and significant effect on the purchase decision of Honda Scoopy