Browsing by Subject "Product quality, Price perception, Distribution channel, Promotion, Purchase decision"
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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-08-16)The purpose of this research is to know the influence of product quality, price perception, promotion, and distribution channel to purchase decision of Wall's ice cream teenager consumer in Yogyakarta City. The sampling ...