The purpose of this research is to know the influence of product quality, price perception, promotion, and distribution channel to purchase decision of Wall's ice cream teenager consumer in Yogyakarta City. The sampling method in this study is purposive sampling. This research uses Multiple Linear Regression Analysis, using sample of 100 samples. Based on the results of this study showed (1) The quality of the product has a positive and significant effect on purchasing decisions of Wall's ice cream teenager consumer in Yogyakarta City. (2) Price perception has no positive and significant effect on purchasing decisions of Wall's ice cream teenager consumer in Yogyakarta City. (3) Promotion has positive and significant effect on purchase decision of Wall's ice cream teenager consumer in Yogyakarta City. (4) Distribution channel has a positive and significant effect on purchasing decision of Wall's ice cream.