KOMUNIKASI PERSUASIF PIMPINAN RANTING MUHAMMADIYAH GUNUNGPRING DALAM MENGEMBANGKAN DAKWAH ISLAM BERKEMAJUAN PERIODE MUKTAMAR KE- 47 (2015-2020) (PERAN MUHAMMADIYAH GUNUNGPRING DALAM MEMBENDUNG KRISTENISASI)
Abstract
Persuasive communication is an important element that should be owned by organizations or
companies. Functions of persuasive communication are to persuade, influence, and invite people or
public to do something. There is four main purpose of persuasive communication, they are to
adoption, to discontinuance, to detterence and to continuance. That always be there on persuasive
communication’s activities goals. Persuasive communication maybe stop on one or more steps namely
cognitive, affective and conative, depends on which activities that used on persuasive communication.
Therefore, persuasive communication become an important element for an organizations or
companies to create or develop their visions.
Persuasive communication also work on Muhammadiyah, as the second largest Islamic
organization in Indonesia. Persuasive communication activities really important for continuance of
Muhammadiyah movement, especially to strengthen visions and to develop Muhammadiyah da’wah
as one of main purpose of Muhammadiyah movement. On this thesis, persuasive communication and
da’wah activities have a strong relation because da’wah is part of persuasive activites itself. As we
know that Muhammadiyah have some hierarchy on internal organization, start from centre leadership
to branch leadership, Muhammadiyah have a big and large movement.
Muhammadiyah of Gunungpring is one of Muhammadiyah’s branch with active movement. As
the best branch at Muntilan, Gunungpring always can be fine to bring da’wah at Gunungpring for
especially and for Muntilan as generally. Da’wah movement of Muhammadiyah Gunungpring consist
of social activity and religious. One of the most important activiy of Muhammadiyah Gunungpring is
how Muhammadiyah try to front christianization in Gunungpring Muntilan. All activities which done
by Gunungpring are represent the main vision of Muhammadiyah to achieve the real muslim.