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      • Proceeding The 2017 International Conference on Management Sciences ( ICoMS 2017)
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      •   UMY Repository
      • 01. BOOKS
      • Proceedings
      • Proceeding The 2017 International Conference on Management Sciences ( ICoMS 2017)
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      THE ROLE OF ATTACHMENT STRENGTH IN DIPONEGORO UNIVERSITY USING STRUCTURAL EQUATION MODELING- PARTIAL LEAST SQUARE (SEM-PLS) 

      BAKHTIAR, ARFAN; SETYORINI, NADIA AZHARI; SUSANTY, ARIES (UMY, 2017)
      This study was to examine the influence brand identity, brand meaning, and brand image on brand equity as a result of the formation of a strong attachment, commitment, trust, and overall satisfaction from the perspective ...

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      Author
      BAKHTIAR, ARFAN (1)
      SETYORINI, NADIA AZHARI (1)SUSANTY, ARIES (1)Subject
      ATTACHMENT STRENGTH (1)
      BRAND EQUITY (1)... View MoreDate Issued2017 (1)

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