| dc.contributor.author | HARDIANTO, FERDIANSYAH | |
| dc.contributor.author | ARUAN, DANIEL TUMPAL HAMONANGAN | |
| dc.date.accessioned | 2017-06-06T02:51:58Z | |
| dc.date.available | 2017-06-06T02:51:58Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/10595 | |
| dc.description | The purpose of this study is to examine how is the relationship between brand experiences on consumer satisfaction with social media facebook as moderator. This study is expected to provide knowledge for marketers about how the consumers perceived the overall brand experience and its effect towards satisfaction and also how consumer value brands social media. In this study brand’s facebook page is considered to be a moderator of the relationship between brand experience and customer satisfaction. | en_US |
| dc.description.abstract | The purpose of this study is to examine how is the relationship between brand experiences on consumer satisfaction with social media facebook as moderator. This study is expected to provide knowledge for marketers about how the consumers perceived the overall brand experience and its effect towards satisfaction and also how consumer value brands social media. In this study brand’s facebook page is considered to be a moderator of the relationship between brand experience and customer satisfaction. | en_US |
| dc.publisher | UMY | en_US |
| dc.title | RESEARCH PROPOSAL: A STUDY OF RELATIONSHIP BETWEEN BRAND EXPERIENCE TOWARD SATISFACTION WITH SOCIAL MEDIA FACEBOOK AS MODERATOR | en_US |
| dc.type | Article | en_US |
