PENGARUH HUBUNGAN PEMASAR NASABAH, NILAI NASABAH DAN KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH DALAM MENINGKATKAN LOYALITAS NASABAH PADA SEKTOR PERBANKAN

WIDIHARJANTI, ISTI

dc.contributor.author	WIDIHARJANTI, ISTI
dc.date.accessioned	2017-06-13T06:29:24Z
dc.date.available	2017-06-13T06:29:24Z
dc.date.issued	2015-12-30
dc.identifier.uri	http://repository.umy.ac.id/handle/123456789/10932
dc.description.abstract	This study aimed to examine the effect of customer relationship marketing, customer value, and service quality on the improvement of bank customer satisfaction and the impact to the loyalty of customer. The sample of this study is the bank customer a total of 100 people, run with the software SPSS (Regression Analysis), is used to analyze the data, analysis the result show that customer relationship marketing (X1) has positive and significant with sig. (P) 0.032., customer value (X2) has positive and significant with sig. (P) 0.000 as well as dominant variable on the impact of customer satisfaction, and service quality (X3) has positive and significant with sig. (P) 0.005 on customer satisfaction (Y1). Then, customer satisfaction (X4) has positive and significant with sig. (P) 0.000 that impact on customer loyalty (Y2) improvement.	en_US
dc.publisher	MM UMY	en_US
dc.subject	CUSTOMER RELATIONSHIP MARKETING	en_US
dc.subject	CUSTOMER VALUE	en_US
dc.subject	SERVICE QUALITY	en_US
dc.subject	CUSTOMER SATISFACTION	en_US
dc.subject	CUSTOMER LOYALITY	en_US
dc.title	PENGARUH HUBUNGAN PEMASAR NASABAH, NILAI NASABAH DAN KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH DALAM MENINGKATKAN LOYALITAS NASABAH PADA SEKTOR PERBANKAN	en_US
dc.type	Thesis MM 53 2016	en_US