| dc.contributor.author | SON, WELSON CHIN VUI | |
| dc.contributor.author | SENG, KELLY WONG KAI | |
| dc.contributor.author | SHARIFUDDIN, JUWAIDAH | |
| dc.date.accessioned | 2017-08-15T06:24:36Z | |
| dc.date.available | 2017-08-15T06:24:36Z | |
| dc.date.issued | 2016-05-14 | |
| dc.identifier.isbn | 978-602-7577-70-1 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/12929 | |
| dc.description | In this study, the main objective is to determine the consumers’ intention to buy the
GM soybean products in Malaysia. In order to analyze the consumer intention, the
theory of Planned Behavioral Model (hereafter TPB) is employed and a survey with
215 respondents was conducted in Klang Valley, Malaysia. Firstly, the factor
analysis is use to identify the possible variables influence the consumers’ intention
to purchase the GM soybean product. Furthermore, the logistic regression is
employed to examine the significant relationship between the influence factors to the
consumers’ intention to buy. In this study, the result shows that there are 4 main
factors that will influence the acceptance of consumer toward GM soybean products
which are consumer awareness, perceive values, knowledge and subjective norms.
Furthermore, the factor score for these four identified factors are applied into the
binary logistic regression and to examine the significant factors influence the
probability of consumer’s intention on purchase the GM soybean products. The
binary logistic result shows that consumers’ positive awareness, perceive values,
and gender have statistically significant at 5% significance level. This indicates that
there is enough statistical evidence to support that the consumers’ intention to
purchase the GM soybean products can be influenced by the three important factors,
i.e. consumers’ positive awareness; positive perceive values on the GM products,
and the respondents’ gender. | en_US |
| dc.description.abstract | In this study, the main objective is to determine the consumers’ intention to buy the
GM soybean products in Malaysia. In order to analyze the consumer intention, the
theory of Planned Behavioral Model (hereafter TPB) is employed and a survey with
215 respondents was conducted in Klang Valley, Malaysia. Firstly, the factor
analysis is use to identify the possible variables influence the consumers’ intention
to purchase the GM soybean product. Furthermore, the logistic regression is
employed to examine the significant relationship between the influence factors to the
consumers’ intention to buy. In this study, the result shows that there are 4 main
factors that will influence the acceptance of consumer toward GM soybean products
which are consumer awareness, perceive values, knowledge and subjective norms.
Furthermore, the factor score for these four identified factors are applied into the
binary logistic regression and to examine the significant factors influence the
probability of consumer’s intention on purchase the GM soybean products. The
binary logistic result shows that consumers’ positive awareness, perceive values,
and gender have statistically significant at 5% significance level. This indicates that
there is enough statistical evidence to support that the consumers’ intention to
purchase the GM soybean products can be influenced by the three important factors,
i.e. consumers’ positive awareness; positive perceive values on the GM products,
and the respondents’ gender. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | AGRIBUSSINESS DEVELOPMENT OF HUMAN WALFARE (ADHW) | en_US |
| dc.subject | Genetic Modified | en_US |
| dc.subject | Soybean products | en_US |
| dc.subject | Consumers’ intention | en_US |
| dc.subject | Malaysia | en_US |
| dc.title | CONSUMERS’INTENTION TO PURCHASE GENETICALLYMODIFIED SOYBEAN PRODUCTS IN MALAYSIA | en_US |
| dc.type | Book | en_US |
