| dc.contributor.author | ASHARI, ASHARI | |
| dc.contributor.author | SHARIFUDDIN, JUWAIDAH | |
| dc.contributor.author | MOHAMMED, ZAINAL ABIDIN | |
| dc.contributor.author | TERANO, RIKA | |
| dc.date.accessioned | 2017-08-15T06:59:07Z | |
| dc.date.available | 2017-08-15T06:59:07Z | |
| dc.date.issued | 2016-05-14 | |
| dc.identifier.isbn | 978-602-7577-70-1 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/12942 | |
| dc.description | Although the organic farming has a good prospect in future, the rate of its adoption
is still slow. Based on literature studies reveal that perception toward innovation
characteristics has a significant contribution toward adoption. The main objective of
current study is to examine the farmer’s perception namely perceived of usefulness
(PU), perceived risk (PR), environmental awareness (EN), and also attitude (AT) and
their effect on the behavioral intention. This study involves 600 rice farmers as
respondents in Sragen District, Central Java. The respondent is grouped into two
categories namely semi organic and conventional farmer and the data were obtained
through a structured questionnaire. The results show that in case of semi organic
farmer, all of variables have positive effect on intention exceptional for PR. Each of
variables is significant at 0.01 levels but for EN is not significant. The coefficient
determination (R2=0.485) implies that 48.5% of the variance in intention is explained
by the variation of four variables. Meanwhile, in term of conventional farmers indicate
the similar result in sign of direction. But, all of variables are significant at 0.01 level
with R2=0.596. The overall test (F-test) exhibits that set of independent variables
jointly significant toward behavioral intention at 0.01 levels. As conclusion, it is
obviously that the perceptions and attitude have significant effect toward intention.
Therefore, the effort should be undertaken to raise a positive farmer’s perception.
Farmer also needs a support from several parties to encourage them for engaging
in organic farming practice. | en_US |
| dc.description.abstract | Although the organic farming has a good prospect in future, the rate of its adoption
is still slow. Based on literature studies reveal that perception toward innovation
characteristics has a significant contribution toward adoption. The main objective of
current study is to examine the farmer’s perception namely perceived of usefulness
(PU), perceived risk (PR), environmental awareness (EN), and also attitude (AT) and
their effect on the behavioral intention. This study involves 600 rice farmers as
respondents in Sragen District, Central Java. The respondent is grouped into two
categories namely semi organic and conventional farmer and the data were obtained
through a structured questionnaire. The results show that in case of semi organic
farmer, all of variables have positive effect on intention exceptional for PR. Each of
variables is significant at 0.01 levels but for EN is not significant. The coefficient
determination (R2=0.485) implies that 48.5% of the variance in intention is explained
by the variation of four variables. Meanwhile, in term of conventional farmers indicate
the similar result in sign of direction. But, all of variables are significant at 0.01 level
with R2=0.596. The overall test (F-test) exhibits that set of independent variables
jointly significant toward behavioral intention at 0.01 levels. As conclusion, it is
obviously that the perceptions and attitude have significant effect toward intention.
Therefore, the effort should be undertaken to raise a positive farmer’s perception.
Farmer also needs a support from several parties to encourage them for engaging
in organic farming practice. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | AGRIBUSSINESS DEVELOPMENT OF HUMAN WALFARE (ADHW) | en_US |
| dc.subject | organic farming | en_US |
| dc.subject | farmer’s perception | en_US |
| dc.subject | adoption process | en_US |
| dc.subject | behavior intention | en_US |
| dc.title | RICE FARMER’S PERCEPTION AND ITS EFFECT TOWARD INTENTION TO ADOPT ORGANIC FARMING | en_US |
| dc.type | Book | en_US |
