| dc.contributor.advisor | RAHMAN, TAUFIQUR | |
| dc.contributor.author | ANGGRAINI, HAPSARI DEVINA | |
| dc.date.accessioned | 2017-09-23T02:31:38Z | |
| dc.date.available | 2017-09-23T02:31:38Z | |
| dc.date.issued | 2017-07-27 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/14992 | |
| dc.description | This research study is entitled “The Strategy of Customer Relations in Kepiting
Bang Jai to increase the amount of customer in June until December 2016”. The
aim of this research was to describe and analysis specifically toward the processes
the strategy of customer relations done by Kepiting Bang Jai in order to increase
the customer where the competitors of culinary business were competitive.
The research method of this research was descriptive qualitative. Descriptive
approach was also supported by qualitative data which was collected by interview,
observation, and literature study. To gain accure data regarding strategy of
customer relations, this research followed some paths which consisted of defining
the problems, planning, actions and communication, and doing evaluation as final
step which was implemented as a movement to increase the quality of service, to
complete the facility of customer, to cover all the complains of the customer and
to operate marketing online business.
The result of this research are the strategy of customer relations that are
guaranteed to increase the amount of customer in 2016, that is by internet
marketing to introduce Kepitig Bang Jai to further, activities are held including a
video contest, give away and promos. As material evaluation Kepiting Bang Jai
need to do survey of customer satisfication to able the further improve its services
and to answer customer need. | en_US |
| dc.description.abstract | Penelitian ini berjudul “Strategi Customer Relations Kepiting Bang Jai
dalam Meningkatkan Jumlah Pelanggan periode Juni-Desember 2016”. Tujuan
dari penelitian ini untuk mendeskripsikan dan menganalisa secara rinci prosesproses
strategi customer relations yang dilakukan Kepiting Bang Jai dalam
meningkatkan jumlah pelanggan di tengah persaingan bisnis kuliner yang semakin
kompetitif.
Metode yang digunakan dalam penelitian ini adalah jenis deskriptif
kualitatif, pendekatan deskriptif didukung data kualitatif dengan teknik
pengumpulan data melalui wawancara, observasi dan studi pustaka. Dari hasil
penelitian, pelaksanaan strategi customer relations melalui proses mendefinisikan
permasalahan, merencanakan dan pemprograman, aksi dan komunikasi, diakhiri
dengan evaluasi, yang diwujudkan dalam peningkatan mutu pelayanan,
pemenuhan fasilitas untuk pelanggan, menampung dan menghadapi keluhan
pelanggan serta menjalankan internet marketing.
Hasil dari penelitian ini adalah strategi customer relations yang dilakukan
Kepiting Bang Jai untuk meningkatkan jumlah pelanggan tahun 2016, yaitu
dengan menjalankan internet marketing untuk memperkenalkan Kepiting Bang Jai
kepada khalayak, selanjutnya kegiatan yang diadakan diantaranya video contest,
give away dan promo. Sebagai bahan evaluasi Kepiting Bang Jai perlu melakukan
survei kepuasan pelanggan untuk dapat lebih meningkatkan pelayanan dan
menjawab kebutuhan pelanggan. | en_US |
| dc.publisher | FISIP UMY | en_US |
| dc.subject | Strategi, Customer Relations, Konsumen. Strategy, Customer Relations, Customer. | en_US |
| dc.title | STRATEGI CUSTOMER RELATIONS “KEPITING BANG JA’I DALAM MENINGKATKAN JUMLAH KONSUMEN PERIODE JUNI-DESEMBER 2016 | en_US |
| dc.title.alternative | ( STUDI DESKRIPTIF KUALITATIF TENTANG STRATEGI CUSTOMER RELATIONS DALAM MENINGKATKAN JUMLAH KONSUMEN DI RUMAH MAKAN KEPITING BANG JA’I PERIODE JUNI-DESEMBER 2016) | en_US |
| dc.type | Thesis
SKR
FISIP
501 | en_US |
