| dc.contributor.advisor | MUKTAF, ZEIN MUFARRIH | |
| dc.contributor.author | SAPUTRI, WIDYA AYU | |
| dc.date.accessioned | 2017-11-14T04:19:31Z | |
| dc.date.available | 2017-11-14T04:19:31Z | |
| dc.date.issued | 2017-08-19 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/16046 | |
| dc.description | The World of Ghibli Jakarta, merupakan tim screening film Studio Ghibli. Rumusan masalah penelitian ini adalah “ bagaimana Implementasi Evaluasi Program Promosi Screening Film Spirited Away Dan MyNeighbor Totoro, Oleh The World Of Ghibli Jakarta 2017 Dalam Memperkenalkan Film Animasi Studio Ghibli?” tujuan dari penelitian ini yaitu mendiskripsikan evaluasi promosi The World of Ghibli Jakarta dalam menarik minat penonton screening film Spirited Away dan My Neighbor Totoro.
Penelitian ini termasuk dalam kategori penelitian diskriptif kualitatif. Objek dalam penelitian ini adalah promosi screening Film Animasi Studio Ghibli yang diselenggarakan oleh The World of Ghibli Jakarta yang di selenggarakan pada bulan 1 April sampai tanggal 7 Mei 2017. Adapun teknik pengumpulan data yang digunakan adalah wawancara dan pengamatan. Teknik analisis data yang digunakan yaitu kualitatif
Kesimpulan dari penelitian ini adalah evaluasi program promosi, The World of Ghibli Jakarta mengacu pada Evaluasi Sumatif, yaitu evaluasi yang dilakukan setelah program selesai dilaksanakan. Dalam evaluasi promosi, Promosi yang diterapkan adalah periklanan, promosi penjualan dan penjualan perorang. Dalam program promosi selanjutnya, tetap menggunakan merchandise untuk menarik minat pengunjung. | en_US |
| dc.description.abstract | The World of Ghibli Jakarta, is a screening team of Studio Ghibli film. The
formulation of this research problem is "how Implementation of The Evaluation
of Promotion Program Screening Film Spirited Away and My Neighbor Totoro ,
By The World Of Ghibli Jakarta 2017 In Introducing Studio Ghibli Animation
Movie " The purpose of this study is to describe the evaluation of the promotion
of The World of Ghibli Jakarta in attracting spectators watching the movie
Spirited Away and My Neighbor Totoro
This research belongs to the category of descriptive qualitative research.
The object of this research is the promotion of Studio Ghibli Animation screening
organized by The World of Ghibli Jakarta which was held from April 1 to May 7,
2017. The data collection techniques used are interviews and observations. Data
analysis technique used is qualitative
The conclusion of this research is the evaluation of promotion program, The
World of Ghibli Jakarta refers to Sumative Evaluation, that is evaluation which is
done after the program is done. In the promotion evaluation, the promotions
applied are advertising, sales promotion and sales per person. In the next
promotion program, keep using merchandise to attract visitors | en_US |
| dc.publisher | FISIPOL UMY | en_US |
| dc.subject | Evaluasi PromosI | en_US |
| dc.subject | Bauran Promosi dan Memperkenalkan Film Animasi | en_US |
| dc.title | (IMPLEMENTATION OF THE EVALUATION PROMOTION PROGRAM SCREENING FILM SPIRITED AWAY AND MY NEIGHBOR TOTORO, BY THE WORLD OF GHIBLI JAKARTA 2017 IN INTRODUCING STUDIO GHIBLI ANIMATION MOVIE) | en_US |
| dc.type | Thesis
SKR
FISIP
432 | en_US |
