| dc.contributor.advisor | ISHAK, ASWAD | |
| dc.contributor.author | NURHAYATI, RITA SARI | |
| dc.date.accessioned | 2017-12-29T09:12:12Z | |
| dc.date.available | 2017-12-29T09:12:12Z | |
| dc.date.issued | 2017-12-14 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/16437 | |
| dc.description | Dalam perkembangannya, budaya dan kesenian telah direkontruksi dan
direpresentasikan dalam memori masyarakat sebagai bentuk kebudayaan maupun
kesenian rakyat yang memiliki nilai fungsi. Khususnya di desa Bangunjiwo sendiri
merupakan desa binaan dari Dinas Kebudayaan DIY yang telah dinobatkan sebagai
Desa Budaya karena merupakan desa yang memiliki potensi baik dalam pelestarian
budayanya.
Masalah yang kian ditakutkan yakni adalah hilangnya kesadaran masyarakat
Yogyakarta akan budaya-budaya dan kesenian di Yogyakarta. Oleh karena itu, Dinas
Kebudayaan Provinsi DIY perlu menggunakan strategi komunikasi yang tepat dalam
upaya pelestarian kesenian kebudayaan.
Dengan adanya masalah diatas dinas kebudayaan DIY melakukan sebuah
strategi komunikasi dengan cara membangun desa budaya di desa bangunjiwo
Yogyakarta, sarasehan, selendang sutra, dan sosialisasi NIK kelompok kesenian
yang ada di desa tersebut, melalui pendamping desa bangunjiwo.
Pendamping desa yang diterjunkan langsung dilapangan bertugas sebagai
penjembatan antara Dinas dan juga masyarakat desa Bangunjiwo supaya
penyampaian informasi dan rencana kerja dapat berjalan dengan baik. | en_US |
| dc.description.abstract | In the development, culture and art have been reconstructed and represented
in the memory of the society as a form of culture as well as art of the people that has
functional value. Especially, Bangunjiwo village is a guided village of Department of
Culture of DIY that has been appointed as Culture Village because the village has a
good potential in its culture preservation.
The problem that is more being worried is the loss of the awareness of
Yogyakarta people on cultures and arts in Yogyakarta. So, Department of Culture of
DIY needs to use an appropriate communication strategy in the culture and art
preservation effort.
With the existing problem above, the Department of Culture of DIY does a
communication strategy by building culture village in Bangunjiwo village of
Yogyakarta, having workshop, making silk scarf and socializing NIK of the art group
in the village, through Bangunjiwo village companion.
xvi
The village companion that is directly assigned in the field is in charge as the
connector between the Department and the people of Bangunjiwo village so that the
delivery of the information and work plan can run well. | en_US |
| dc.publisher | FISIP UMY | en_US |
| dc.subject | Communication Strategi, Perservation, Culture. Strategi Komunikasi, Pelestarian, Kebudayaan. | en_US |
| dc.title | STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DIY DALAM PELESTARIAN KEBUDAYAAN DI DESA BUDAYA BANGUNJIWO YOGYAKARTA | en_US |
| dc.type | Thesis
SKR
678 | en_US |
