STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DIY DALAM PELESTARIAN KEBUDAYAAN DI DESA BUDAYA BANGUNJIWO YOGYAKARTA
Abstract
In the development, culture and art have been reconstructed and represented
in the memory of the society as a form of culture as well as art of the people that has
functional value. Especially, Bangunjiwo village is a guided village of Department of
Culture of DIY that has been appointed as Culture Village because the village has a
good potential in its culture preservation.
The problem that is more being worried is the loss of the awareness of
Yogyakarta people on cultures and arts in Yogyakarta. So, Department of Culture of
DIY needs to use an appropriate communication strategy in the culture and art
preservation effort.
With the existing problem above, the Department of Culture of DIY does a
communication strategy by building culture village in Bangunjiwo village of
Yogyakarta, having workshop, making silk scarf and socializing NIK of the art group
in the village, through Bangunjiwo village companion.
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The village companion that is directly assigned in the field is in charge as the
connector between the Department and the people of Bangunjiwo village so that the
delivery of the information and work plan can run well.