Browsing Students by Author "CAHYOWATI, YUNITA RATNA DWI"
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STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) UNTUK MENINGKATKAN INKLUSI KEUANGAN SYARIAH MASYARAKAT
CAHYOWATI, YUNITA RATNA DWI (FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-07-29)The research aimed at analysing the application of Integrated Marketing Communication (IMC) strategy used by BMT Bina Ihsanul Fikri, the obstacles of IMC strategy application, and the solution to improve sharia finance ...