The research aimed at analysing the application of Integrated Marketing Communication (IMC) strategy used by BMT Bina Ihsanul Fikri, the obstacles of IMC strategy application, and the solution to improve sharia finance inclusion. The research used qualitative approach. The sampling technique was purposive sampling. The data collecting technique were observation, interview, and documentation. The data were analysed using Miles and Huberman by reducing and presenting the data as well as drawing conclusion. The research result indicates that the application of each IMC element was not optimal, but it could improve sharia finance inclusion when observed from the number of the member which increased. There were several obstacles of IMC strategy application such as community’s negative response, Human Resources’ lack of knowledge on IMC, and Human Resources’ vacancy in technology and information sector. The solutions for the obstacles are maximizing the role of the marketing persons by interacting directly with the customers, supervision and guidance, improvement of Human Resources’ understanding on the use of each IMC element, and necessity for Human Resources in technology and information sector.