Browsing Students by Author "PAMUNGKAS, ADITYA BAGAS"
Now showing items 1-1 of 1
-
PENGARUH POLA KAMPANYE DALAM PENINGKATAN BRAND LOYALITY
PAMUNGKAS, ADITYA BAGAS (FISIP UMY, 2018-05-02)This research is aimed to know the effect of bring back our bottle campaign system / promotion that belongs to The Body Shop in Yogyakarta in increasing brand loyalty. This research was quantitative explanative research. ...