This research is aimed to know the effect of bring back our bottle campaign system / promotion that belongs to The Body Shop in Yogyakarta in increasing brand loyalty. This research was quantitative explanative research. The sources which were used in this research were questionnaire that was given to the respondents whose have characteristic to become a membership of The Body Shop. The Sampling technique which was used was random sampling with the amount of samples were 109 respondents. The data analysis in this research used validity, reliability and some regression test. The instrument that was used in this data processing was SPSS program in version 24. The result in this research showed that bring back our bottle campaign system / promotion had impact in the amount of 0,418 or 41,8% toward the enhancement of brand loyalty in Yogyakarta.