Browsing Students by Subject ": Attention, Interest, Desire, Action and Purchase Decision. Attention, Interest, Desire, Action dan Keputusan Pembelian"

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PENGARUH MODEL AIDA TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA IKLAN TRUEVIEW DI YOUTUBE (Studi pada mahasiswa Universitas Muhammadiyah Yogyakarta)

PANGESTI, RIZKY PANDU (FE UMY, 2017-04-20)

This research is to analyze the influence of the AIDA model towards Purchase Decision of product in TrueView Advertisement on YouTube. The subjects of the research is the students of Muhammadiyah University of Yogyakarta. ...