The objective of the research was to learn about the strategy of zakat (a form of almsgiving treated in Islam as a religious obligation or tax) fund distribution in Program Jogja Sejahtera and the approach type of strategic management applied by BAZNAS Kota Yogyakarta. The research used descriptive qualitative research method by describing the result of the observation, interview, documentation, and library research. The data validation was conducted using Credibility Test, Transferability Test, Dependability Test, and Confirmability Test. The data analysis techniques used in the research were Miles and Huberman models through data reduction, data display, and conclusion drawing. The research result indicated that BAZNAS Kota Yogyakarta had not yet specifically set the vision and mission for Program Jogja Sejahtera. The plans proposed in RKAT had not yet been delivered in detail. However, in general, the strategy implementation had been in accordance with the strategic formulation planned based on the SOP and RKAT. It meant that the strategic management application in BAZNAS Kota Yogyakarta was good enough since the implementation was in general in accordance with the strategic formulation. The type of strategic management used by BAZNAS Kota Yogyakarta was logical incrementalism which set the strategic formulation based on the experiences or experiments conducted before. The strategic management applied by BAZNAS Kota Yogyakarta was by evaluating the concepts of zakat fund distribution and strengthening through mustahiq guidance.