Frogstone Distro clothing company is a company producing distro products in Yogyakarta. The low purchases of the target market may suggest tighter competition in the clothing distro line. Therefore, a suitable promotional strategy is required to achieve the sales target. The objective of this research is to describe the promotional strategy used by the Frogstone distro to raise their consumer interest and their sales. The methodology used in the research is qualitative descriptive approach. The location of the research is in Frogstone office, Jl. Prawirokuat no 132, Condongcatur, Depok, Sleman, Yogyakarta. The data obtained by doing direct interview with the distro owner and a representative consumer. Several available documentations were also used to support the result of interview with the interviewees. Qualitative data analysis is then evaluated by data validation using data source triangulation. The result of this research defines that the strategy used by the Frogstone distro clothing company to raise the consumer interest includes: plan, implementation, and evaluation. This strategy is coupled by promotional mix activity, including sales promotion, direct marketing, sponsorship, and advertising. The increasing target consumers each year shows that promotional programs undertaken by the Frogstone distro clothing company were sufficiently effective.