| dc.contributor.author | SUYAHMI, SUYAHMI | |
| dc.date.accessioned | 2018-04-21T01:52:31Z | |
| dc.date.available | 2018-04-21T01:52:31Z | |
| dc.date.issued | 2018-03-23 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/18583 | |
| dc.description.abstract | This research aims to analyze the factors that influence consumer satisfaction in PT. Mandiri Jogja Internasional (M JOINT). The sample in this study is that customer PT. Mandiri Jogja Internasional by distributing questionnaires of 143 respondents. Sampling using non-probability sampling with purposive sampling type. The analytical method used is multiple linear regression analysis and using validity, reliability test, classic assumption test, F test, adjusted R² and t test. Based on the analysis that has been done shows that product quality and significant positive effect on customer satisfaction with regression coefficient of 0.331 with Sig value 0.000 < 0.05. Service quality and significant positive effect on consumer satisfaction with regression coefficient value of 0.378 with Sig value 0.000 < 0.05. The magnitude of the effect of the three variables through (adjusted R²) that is equal to 0.298 or 29,8%. This means that 70,2% is explained by other variables not included in the study. | en_US |
| dc.publisher | FE UMY | en_US |
| dc.subject | Product Quality, Quality of Service, Consumer Satisfaction | en_US |
| dc.title | PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN | en_US |
| dc.title.alternative | (STUDI PADA PT. MANDIRI JOGJA INTERNASIONAL) | en_US |
| dc.type | Thesis
SKR
FEB
066 | en_US |
