Browsing Proceedings The 4th International Conference on Management Sciences (ICoMS 2018) by Subject "City Branding, Gresik, Halal Life Style"

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    • A CONCEPT OF CITY BRANDING: GRESIK HALAL LIFE STYLE 

      NASTITI, TYAS AJENG; ALFINA, ALFINA; SISPRASOJO, NOVA RIDHO (DEPARTMENT OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-03-28)
      Nation Brand Hexagon, which are: People, Tourism, Exports, Governance, Investment and Immigration, and Culture and Heritage; are indicators that determine a city’s potential. By understanding and identifying those six ...