Browsing Proceedings The 4th International Conference on Management Sciences (ICoMS 2018) by Subject "hedonic value, utilitarian value, satisfaction, and behavioral intention."
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DOES CUSTOMERS SATISFACTION MEDIATE THE RELATIONSHIP BETWEEN HEDONIC AND UTILITARIAN VALUES TO BEHAVIORAL INTENTION? (DEPARTMENT OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-03-28)This study investigated the effects of hedonic and utilitarian values on behavioral intentions and the mediating effects of satisfaction in the restaurant industry. A survey was conducted in the setting of culinary industry. ...