Browsing Proceedings The 4th International Conference on Management Sciences (ICoMS 2018) by Subject "private label brand, corporate brand image, store image, perceived risk, price image, purchase intention"
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THE EFFECT OFCORPORATE BRAND IMAGE, STORE IMAGE, PERCEIVED RISK ANDPRICE IMAGE ONPURCHASE INTENTION: A STUDY ON “CARREFOUR” PRIVATE LABEL BRAND
(DEPARTMENT OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-03-28)This research is conducted due to examine the effects of four key factors (corporate brand image, store image, perceived risk and price image) of the retail store company and the private label product image itself towards ...