Browsing Proceedings The 4th International Conference on Management Sciences (ICoMS 2018) by Subject "virtual reality, 360 video, TAM framework, tourism marketing, conceptual paper."
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(DEPARTMENT OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-03-28)Virtual Reality is now widely used by companies as a tool for advertising and to communicate with customers. This technology is also believed that may affect consumer behavior in their purchasing decisions. However, the ...