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DOES CUSTOMERS SATISFACTION MEDIATE THE RELATIONSHIP BETWEEN HEDONIC AND UTILITARIAN VALUES TO BEHAVIORAL INTENTION?
(DEPARTMENT OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-03-28)
This study investigated the effects of hedonic and utilitarian values on behavioral intentions and the mediating effects of satisfaction in the restaurant industry. A survey was conducted in the setting of culinary industry. ...