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SMALL AND MEDIUM ENTERPRISES (SMES) COMMUNITY STRATEGY TO INCREASE CONSUMER INTEREST OF HANDYCRAFT PRODUCTS AT TANGGULANGIN SIDOARJO
(DEPARTMENT OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-03-28)
SMEs include business units that provide the largest contribution in Sidoarjo both in terms of regional income and labor. Competitive strategy needs to be done in order to increase consumer appeal when visiting Tanggulangin ...