Browsing Master of Management by Author "AZIZAH, NURUL"
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PENGARUH KUALITAS PELAYANAN TERHADAP CITRA MEREK, KEPERCAYAAN MEREK DAN MINAT BELI ULANG
AZIZAH, NURUL (MAGISTER MANAJEMEN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03)This study aims to analyze the effect of service quality on brand image, brand trust and repurchase intention, analyze the influence of brand image on brand trust and repurchase intentions, and analyze the influence of ...