Browsing Master of Management by Author "DIANTO, SUWARNA"
Now showing items 1-1 of 1
-
PENGARUH NILAI KONSUMSI TERHADAP NIAT BERPERILAKU MELALUI PERSEPSI CITRA MANFAAT SEBAGAI PEMEDIASI
DIANTO, SUWARNA (MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-10-31)This research aims to analyze and explain the effect of consumption values on behavior intention through perceived beneficial image as mediator. The object of the research was English tour in English Village Pare, while ...