Browsing Master of Management by Author "FEBRINI, IRMA YANTI"
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PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WARUNG KOPI KLOTOK, KALIURANG, YOGYAKARTA.
FEBRINI, IRMA YANTI (MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-31)This research is about analyzing the influence of Experiential Marketing on consumer satisfaction and repurchase intention at Warung Kopi Klotok, Kaliurang, Yogyakarta. It is a marketing element for the repurchase ...