Browsing Master of Management by Author "HAIKAL, REZA"
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PENGARUH eWOM TERHADAP BRAND IMAGE DAN BRAND TRUST SERTA DAMPAKNYA TERHADAP PURCHASE INTENTION (Studi Kasus Pada Komunitas MI Fans Yogyakarta)
HAIKAL, REZA (MM UMY, 2018)This study discusses electronic word of mouth on purchase intention directly and indirectly with brand image and brand trust as a mediating variable on Mi Fans Community in Yogyakarta. The population in this study are ...