Browsing Master of Management by Author "PERMATASARI, DWI PUTRI"
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PENGARUH CELEBRITY ENDORSER, EVENT SPONSORSHIP, DAN KUALITAS PERSEPSIAN TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE MELALUI CITRA MEREK SEBAGAI PEMEDIASI
PERMATASARI, DWI PUTRI (FE UMY, 2018-04-28)This research study objective is to analyze the effect of celebrity endorser, event sponsorship, perceived quality, and brand image of Oppo Smartphone purchase decision. Subjects in this study were the users of Oppo ...