Browsing Master of Management by Subject "Brand image, Promotion, Price, Purchase Decision, Loyalty."
Now showing items 1-1 of 1
-
PENGARUH BRAND IMAGE, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS KONSUMEN SHAMPO PANTENE DI KABUPATEN WONOSOBO
(MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03)This research was conducted to examine the effect of Brand Image, Promotion and on purchasing decisions and their effect on loyalty. The results showed partially that Brand Image variables have a positive and significant ...