Browsing Master of Management by Subject "Fashion Involvement, Positive Emotion, Hedonic Consupmtion Tendency dan Impulse Buying"
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PERILAKU IMPULSE BUYING PRODUK BUSANA MUSLIM PADA PERUSAHAAN MARGARIA GROUP YOGYAKARTA
(MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-01-31)The changing dynamics in the field of fashion are always growing rapidly, no exception to Muslim fashion. The wave of demand for Muslim fashion has become a promising business so that more and more days are increasing. ...