Browsing Master of Management by Subject "Social media marketing activities (SMMA), Brand equity, Brand awareness, Brand image, Customer response, E-WOM, Commitment."
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PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES (SMMA) TERHADAP BRAND EQUITY DAN CUSTOMER RESPONSE
(MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-11-01)The use of internet access to share information at this time is needed by every company, with the development of social media has made more people can communicate with each other, at any time and from anywhere. This ...