Browsing Master of Management by Subject "brand image,"
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PENGARUH BRAND AWARENESS, BRAND IMAGE DAN PERCEIVED QUALITY TERHADAP PURCHASE INTENTION LAPTOP MEREK ASUS DI DAERAH ISTIMEWA YOGYAKARTA THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND PERCEIVED QUALITY TOWARDS PURCHASE INTENTION ASUS BRAND LAPTOP IN SPECIAL REGION OF YOGYAKARTA
(MAGISTER MANAGEMENT, 2018)Penelitian ini bertujuan untuk mengetahui pengaruh dari brand awareness, brand image dan perceived quality terhadap purchase intention. Objek dalam penelitian ini adalah laptop merek ASUS, sedangkan subjeknya adalah konsumen ...