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PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP PERSEPSI KEMANFAATAN, SIKAP TERHADAP PENGGUNAAN DAN MINAT BERPERILAKU
(MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-10-31)
In the era of disruption like now, consumers have relied on various conveniences and benefits they get by using various applications that are available on smartphones. Some of the conveniences and benefits can be enjoyed ...