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MOTIVASI KONSUMEN DALAM PEMBELIAN BUAH DI TOKO “TOTAL BUAH SEGAR” KOTA BEKASI
(FAKULTAS PERTANIAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-07-23)
This study aimed to determine consumer’ motivation in purchasing fruit in “Total Buah Segar” and consumer motivation related to the purchase of fruit. This study uses a descriptive method with qualitative analysis. Data ...