Browsing Faculty of Economics by Subject "children’s influence, family purchase decision making process, and durable goods."
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PENGARUH ANAK PADA PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN BARANG TAHAN LAMA DALAM KELUARGA DI KECAMATAN KASIHAN, BANTUL, DAERAH ISTIMEWA YOGYAKARTA
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-12-22)The aims of this research were to analyze and explain the children’s influence on family purchased decision making process for durable goods and the difference in the degree of children’s influence on every step of the ...